nursed & nourished

branding | logo design | copywriting | web design

The client, a lactation consultant in Chicago, IL, wanted to establish a brand that feels warm, calming, and inviting to all types of mothers. They came to me with a name and a request to transform the ampersand into a mother with child. With this in mind, I chose a soothing color palette, a soft and friendly typeface, and made a unique logomark. From my research, I saw the opportunity to stand out from the crowd with simple, airy design that would be a breath of fresh air for new parents.